
Pura offers smart home fragrance diffusers that let you control scent intensity, scheduling, and fragrance selection right from your phone. Designed for a clean, consistent scent experience, Pura products use high-quality ingredients that are safe for everyday use. With options for rooms and vehicles, Pura makes it easy to customize and elevate any space.

Pura Mini™ is a small, sleek diffuser made for compact spaces. Its single-vial design uses less fragrance while still effectively freshening areas where odors can be stronger. It’s ideal for bathrooms, closets, offices, and other small rooms.
$32.95

Pura 4™ is a sleek, smart diffuser designed for larger spaces. Its dual-vial system lets you switch between fragrances while delivering consistent, room-filling scent. It’s ideal for living rooms, bedrooms, kitchens, and open-concept areas.
$44.95

Transport your senses to an island paradise with tropical gourmand notes.
Top: pineapple
Middle: coconut fruity, frankincense
Bottom: caramel, vanilla
$18.95

Exotic white flowers, coconut, and fresh ozone bergamot make it easy to lose yourself in a lush island dream.
Top: warm sand, Fresh ozone bergamot, ivy
Middle: tuberose absolute, coconut, freesia, peach
Bottom: benzoin, vanilla, musk
$16.95

Dig your toes in the warm sand at the edge of the ocean’s surf with a tropical blend of floral mango blossom, creamy coconut husk, and dewy green palm leaves.
Top: mango blossom
Middle: coconut husk
Bottom: palm leaves
$16.95

This spicy and subtly sweet scent combines an alluring blend of orange, spices, and vanilla bourbon with cooling pine, caramel, and powdery musk.
Top: Florida orange, Indonesia cinnamon, clove bud
Middle: Sylvester Pine, caramel, tonka bean, chocolate
Bottom: patchouli, vanilla bourbon, Australia santal album, Peru balsam, praline, musk
$16.95

Groves of sun-ripened citrus surround a blend of summer fruit, violet, and just a hint of sandalwood.
Top: orange, mandarin, grapefruit, raspberry
Middle: peach, tropical fruit, cassis buds, strawberry
Bottom: sandalwood, violet
$18.95

Island pineapple, freshly sliced mango, and swirls of silken coconut milk blend to create a creamy, sweet treat.
Top: pineapple, fresh mango
Middle: lush papaya, coconut milk
Bottom: sugarcane, Tahitian vanilla
$18.95

This fragrance comforts and warms on even the coldest days with notes of coconut, vanilla bean, and sandalwood.
Top: apple, green leaves
Middle: jasmine, coconut
Bottom: vanilla bean, sandalwood
$13.95

Create a moment you’ll remember forever with warm, tempting notes of raspberry, jasmine, and toasted praline.
Top: raspberry
Middle: jasmine
Bottom: toasted praline
$16.95

Sea salt, jasmine, and watery notes mimic the ocean’s breeze for a fragrance that’s marine, floral, and fresh.
Top: fresh green apple accord, watery sea salt
Middle: jasmine, muguet, rose
Bottom: sweet cream, musk, woods
$18.95

Once in a lifetime with lifelong loves. Picking up right where you left off. Say cheers to forever friends with fruity and woody notes of rhubarb, cassis bud, and lemon.
Top: rhubarb
Middle: cassis bud
Bottom: lemon
$16.95

Escape to the mountains of Hawaii with cool raindrops, lemon peel, fresh coconut water, and a hint of river jasmine.
Top: raindrops, lemon peel
Middle: bitter orange, coconut water
Bottom: white woods, river jasmine
$16.95

Warming notes of incense and clove blend beautifully with spiced cardamom, vanilla, and orange blossom, bringing comfort to any space.
Top: cardamom
Middle: clove, orange blossom
Bottom: vanilla, incense
$16.95

Freshly laundered linens radiate jasmine and creamy coconut with splashes of refreshing sea spray.
Top: bergamot, sea spray, ozonic
Middle: pear, passionfruit, orange flower
Bottom: sandalwood, coconut, creamy jasmine
$13.95

Capture the sunny, laid-back vibes of a day on the Amalfi coast. Marine salt, lavender, lemon, and bergamot evoke ocean views with a spritz in hand.
Top: freesia, marine salt, lime, bergamot, lemon
Middle: lavender, thyme, tarragon, moss
Bottom: musk, patchouli
$18.95

Exotic notes of jasmine blossoms, calming lavender, and bright mandarin create an inviting and romantic scent as pure as fresh flowers.
Top: mandarin
Middle: lavender
Bottom: jasmine blossoms
$16.95

Notes of sweet island mango and juicy tangerine swirl with blood orange and Hawaiian pineapple to take you on a fruity, exotic escape.
Top: island mango
Middle: tangerine, blood orange
Bottom: Hawaiian pineapple
$16.95

Escape to the bright, bustling streets of Rio during Carnival with a vivid tropical blend of juicy passionfruit, orange, and creamy melon with a twist of lime.
Top: passionfruit, lime
Middle: raspberry, orange
Bottom: rose, melon
$18.95

Go on a beachy staycation with notes of bergamot, mandarin, ozone, and musk.
Top: citrus, bergamot, mandarin
Middle: watery, ozonic
Bottom: musk, cedar, amber
$13.95

Mediterranean fig, red currant, amber, and sandalwood create a scent that will make you dream of the Greek Isles.
Top: mediterranean fig
Middle: red currant
Bottom: amber, sandalwood
$16.95

Seaside Terrace combines bright notes of bergamot and lemon with salty sea air, water lily, and white musk for a fresh, uplifting scent.
Top: bergamot, lemon, sea salt
Middle: water lily, sweet pea, apple, green melon
Bottom: white musk, sandalwood, driftwood
$14.95

Create a welcoming ambiance with cozy notes of brandy, apricot, spices, and sugared vanilla.
Top: brandy, lime zest, cinnamon
Middle: apricot nectar, honey, peach, nutmeg
Bottom: chai, sugared vanilla
$13.95

Top notes of pear and bergamot float above a heart of jasmine and gardenia with a heady base of amber woods.
Top: pear, bergamot
Middle: jasmine, gardenia
Bottom: amber woods
$16.95

Escape to sandy white beaches and turquoise waters as luscious notes of creamy coconut and cucumber water blend with soft florals of ylang ylang and gardenia.
Top: coconut, cucumber water
Middle: gardenia, ylang ylang
Bottom: rhubarb, vanilla bean
$16.95

Enjoy sheer summer bliss with warm vanilla extract and sun-ripened berries paired with hints of turquoise ocean notes and sparkling citrus.
Top: sea air, pineapple, bergamot, grapefruit, lemon
Middle: blackberry-raspberry, wild strawberry
Bottom: blackberry-raspberry, wild strawberry
$16.95

Create a spa-like experience at home with relaxing notes of white tea and eucalyptus blended with sweet apple blossom and rose.
Top: aldehydes, eucalyptus, grapefruit
Middle: white tea, jasmine, apple blossom
Bottom: rose, sandalwood, lavandin
$16.95

Aromatic evergreen and frosted cypress are dusted with white peppercorn, spicy-cool cardamom, and a sparkling citrus nuance.
Top: sparkling citrus accord, white peppercorn
Middle: spicy cool cardamom, aromatic evergreen
Bottom: frosted cypress, white woods
$16.95

Reinvent the car scenting experience with the Pura Car™ diffuser, combining smart technology with premium, clean scents to deliver a personalized fragrance experience designed specifically for your drive.
Designed for use while plugged in.
$30.95

Take scent farther than ever with the cordless diffuser designed for your drive. Smart features and clean, premium fragrances enable you to create your car’s scentscape with the next level in car fragrance innovation.
Designed with a rechargable battery.
$49.95

Turn your drive into a lush island dream with exotic white flowers, coconut, and fresh ozone bergamot.
Top: warm sand, fresh ozone bergamot, ivy
Middle: tuberose absolute, coconut, freesia, peach
Bottom: benzoin, vanilla, musk
$16.95

Dig your toes in the warm sand at the edge of the ocean’s surf with a tropical blend of floral mango blossom, creamy coconut husk, and dewy green palm leaves.
Top: mango blossom
Middle: coconut husk
Bottom: palm leaves
$16.95

Most effective at removing car odors, Black Frost is the subtle cologne scent you know well, combining saffron and coconut with a woody and floral blend of jasmine, sandalwood, and driftwood.
Top: saffron, clove, coconut
Middle: orange flower, muguet, jasmine
Bottom: sandalwood, tonka, driftwood
$14.95

Most effective at removing car odors, Car Wash is that one-of-a-kind clean scent with nostalgic notes of bergamot, cucumber, and apple blended with honeysuckle, fresh linens, and musk.
Top: bergamot, cucumber, fressia
Middle: apple, orris, honeysuckle
Bottom: fresh linen accords, cedarwood, musk
$14.95

Take island life on the road with juicy pineapple, fresh mango, and creamy coconut milk.
Top: pineapple, fresh mango
Middle: lush papaya, coconut milk
Bottom: sugarcane, Tahitian vanilla
$18.95

Bring warmth and comfort to every drive with creamy coconut, rich vanilla bean, and grounding sandalwood.
Top: apple, green leaves
Middle: jasmine, coconut
Bottom: vanilla bean, sandalwood
$13.95

Take your favorite holiday scent on the road as the aromatic snap of Siberian fir, warming cedar, and grounding sandalwood create a familiar comfort for every drive.
Top: Siberian fir
Middle: cedarwood
Bottom: sandalwood
$18.95

The top’s down and the winding road awaits. Watery sea salt and jasmine mingle with tangy green apple and musk for a scent that’s marine, floral, and fresh for your drive.
Top: fresh green apple accord, watery sea salt
Middle: jasmine, muguet, rose
Bottom: sweet cream, musk, woodssweet cream, musk, woods
$18.95

Spice things up with Havana Vanilla! This delicious fragrance is filled with notes of vanilla and a hint of smoky tobacco, bergamot, and sandalwood, bringing warmth and intrigue to every drive.
Top: vanilla, bergamot
Middle: smoky tobacco
Bottom: sandalwood
$18.95

Most effective at removing car odors, New Car combines herbal notes of lavandin and geranium with soft leather, sandalwood, and sheer musk for a fragrance that smells as good as new.
Top: citrus accords, lavandin, Italian lemons
Middle: pineapple, rose, geranium
Bottom: soft leather, sandalwood, sheer musk
$14.95

Cruise down the highway with a fragrance that invokes the best scents of your favorite road trips: a spritz of lime, leather seats, fresh air, and cedar.
Top: lime, leather, marine
Middle: fresh air, cedarwood
Bottom: amber, jasmine
$16.95

Mediterranean fig, red currant, amber, and sandalwood create a car scent that will make you dream of the Greek Isles.
Top: mediterranean fig
Middle: red currant
Bottom: amber, sandalwood
$17.95

The iconic, cult-favorite now goes where you go with a perfect blend of tropical and exotic sugared citrus notes.
Top: citrus
Middle: tropical fruits
Bottom: vanilla
$18.95

Pura Smart Fragrance is here! Elevate your space with customizable, long-lasting scents you can control right from your phone. Discover your new favorite fragrance today.